What is Molang?

Molang is a lovely chubby, cute adorable ‘pig rabbit’ that invented by once was a university student in South Korea, Yoon Hye Ji.  At first, she made this loving super chubby bunny to represent sticky Korean rice.  Back in 2014, it was no.1 popular characters in South Korea.

The word 몰랑 Molang comes from the Korean 몰라 Molla/mola, which means ‘I don’t know’.  Which often you saw on K-drama when a girl or adult female wants to show some aegyo (cute ways to talk).
That’s how the words Molang came up, cause it sounds so adorable and girly.  This character shows in its every Molang design.

New Update: 2017

I just watched Yoon HyeJi interview recently, and she said something about Molang word came from “mallang~ mallang” in Korean word that has meaning ~ squeezy, soft, fluffy.

Very sorry if my first information was not accurate, as I also read it from some Japanese girl’s blog a long time ago. It was not easy back then to find the Molang story.

One other thing, there are people who often asked me, if Molang a girl or a boy? According to Yoon, she said she deliberately not put gender on Molang, when she invented the character, so it will be flexible to dress up Molang as a boy or girl. But now (2017) she said that she prefers the main Molang character as a boy.

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From stuff dolls, school stationery, bags, bedding accessories, SNS and Kakaotalk theme, bags, glassware, t-shirt, milk to even face lotion, you name it~ this Molang taking over the world of cuteness significantly with its brand. And no one seems to mind about it, as who can resist its cutest charm^^

 

And today Molang is acquired by some company in French and become cute favorite character on short kids movie that you can also enjoy in these videos HERE

But if you ask my personal opinion, although all the videos are cute, I am regretting the fact that the target market for Molang is focusing too much on little children. 😦

Whilst we are in Korea, we as teenager and adult like to have Molang as part of a character that consoles our life also. And I really missed seeing Molang bunny on Korean Drama.

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MOLANG CREAM

Milky dream from your skin Milky Vanilla

Whitening cream makes smooth like baby skin

First Milk from New Zealand made in South Korea

 

Molang Cream product is NO LONGER available!
As molang now is not as popular as before in Korea. But I will keep the ads image just for a nice momento.

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Disclaimer:  I don’t own or made the Molang character, this website is intended only for fans who likes Molang character and likes to talk about it.  All the copyright is own by FeelBug